Strategy Canvas |
Strategy Canvas Creation
Learning Outcomes:
Creating Uncharted Market Space and Making Competition Irrelevant
Business is a lot like Driving….
Businesses Want to Drive the Autobahn Fast Lane
Unfortunately…
Most Businesses are Stuck in Traffic
There are a Few Options:
GET A JET
(Make Competition Irrelevant)
OR
Red Ocean vs. Blue Ocean Strategies:
A Strategy Canvas lists the building blocks of all competitor's strategies and shows the amount invested in each factor. This provides a clear visual representation of the market and enables companies to create strategies that break the mold and create uncontested market space. This enables companies to catch/create new waves in Blue Oceans instead of merely treading water in Red Oceans.
Strategy Canvases
A Tool for Creating Blue Oceans:
An Example:
Creating the Strategy Canvas:
Eliminate
Which of the factors that the industry takes for granted should be eliminated?
Reduce
Which factors should be reduced well below the industry standard?
Create
Which factors should be combined or created that the industry has never offered?
Raise
Which factors should be raised well above the industry standard?
Now You Are Ready.
You Have the Knowledge.
You Have the Tools.
Be Daring.
Reinvent the Box They're Still Thinking In.
Your Competition Can't Keep Up.
Feel free to comment and let me know if this was helpful to you and if there is anything else you would like to see added.
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